When you are writing for Amazon and Google, you have two audiences; the search engines and the actual person who will read your product listing.
This can be a difficult balance to strike at times.
Your focus should always be on producing good quality content or a product listing that is easy and enjoyable for your human audience to read.
However, you will have to make sure that the search engines find your material or there will not be anyone reading your content.
It is all about keywords
To rank high in the search engines, you will have to use certain keywords in a fairly reasonable amount to get the rankings that you want.
Many people make the mistake of using only the most popular keywords in their material. You will not be able to get the rankings that you think when you focus your attention on these words.
The competition for these keywords is just too high.
There are a number of tools available that will give you a broader range of keywords that you can use in your content. You might have to look into a tool that is better at finding these keywords than the free ones that you may be using.
Not only will you find better keywords, but you will save a great deal of time in your research. Researching for keywords can often take longer than it does to actually do the writing.
If you are looking to rank high in the search engines and still please your real readers, you should consider hiring a professional writer to handle the work for you.
Spend your time researching the keywords that you need and hire a writer to do the writing using these keywords. This is a more efficient use of your time.
Take your time and do some research on the tools that will help you research the keywords that you need to get the ranking your site deserves.